The Best Product Explainer & Tutorial Videos

We have been selected as the best producers of explainer videos

For more information visit DESIGNRUSH

The winner is Imunoglukan

What does it take to complete such a video?

A great product explainer video is a brief, engaging presentation designed to convey the essence and benefits of a product or service to its target audience. It distills complex information into an easily digestible format that captivates viewers.

Key elements of an effective explainer video include a clear and concise message that articulates the problem the product addresses and how it provides a solution. Engaging visuals, such as animations and graphics, complement the narrative and make the content visually appealing. The video often tells a compelling story, showcasing relatable scenarios and demonstrating how the product improves users‘ lives or addresses their needs.

A well-crafted script guides the narrative, maintaining viewer interest and engagement throughout the video. Professional voiceovers, appropriate background music, and sound effects enhance the overall experience. Emphasis is placed on highlighting the benefits of the product, explaining why it’s superior to alternatives, and concluding with a clear and persuasive call to action.

Consistency with brand identity, mobile optimization, and search engine optimization are essential considerations. Testimonials and social proof, if available, add credibility, while A/B testing can refine the video’s effectiveness.

In summary, a great product explainer video is a concise, visually appealing, and persuasive tool that effectively communicates a product’s value, engages the audience, and encourages them to take action.

The basic budget for custom-made video starts at 1500€ but might go up to 10K depending on the creative approach as well as the animation method.